Wikipedia:Sletningsforslag/Involvement teorien: Forskelle mellem versioner
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:::{{kommentar}} - Kilde: Park, C., & Mittal, B. (1983). Involvement theory and consumer behavior. In G. Zaltman, & M. Wallendorf (Eds.), Consumer behavior: Basic findings and management implications (pp. 549±569). New York: Wiley.
:::Fundet i: [https://www.researchgate.net/publication/4843867_An_assessment_of_consumers_product_purchase_decision_advertising_and_consumption_involvement_in_fashion_clothing February 2000. Journal of Economic Psychology 21(5):545-576. DOI: 10.1016/S0167-4870(00)00018-0. SourceRePEc. Aron O'Cass Griffith University, School of Marketing and Management, PMB 50 Gold Coast Mail Centre, Gold Coast, Qld 9726, Australia. An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing] Citat: "...Keywords: '''Consumer involvement;''' Product involvement; Purchase decision involvement; Advertising involvement; Consumption involvement...'''It should be noted that the consumer involvement theory (consumer involvement profile) proposed is a micro-theory of how different involvements exist and operate within consumers.''' Its contribution is to provide a richer explanation of how involvement operates and forms the link between consumers and objects..." --[[Bruger:Glenn|Glenn]] ([[Brugerdiskussion:Glenn|diskussion]]) 25. okt 2020, 15:45 (CET)
:::{{kommentar}} Vigtigt: [https://www.acrwebsite.org/volumes/6241/volumes/v11/NA-11 acrwebsite.org: James A. Muncy and Shelby D. Hunt (1984) ,"Consumer Involvement: Definitional Issues and Research Directions", in NA - Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, Pages: 193-196] Citat: "...Though involvement has recently become a central issue to consumer researchers, substantial confusion exist as to its nature...The concept "involvement" has been discussed for about two decades in the consumer behavior literature (see Krugman 1965) and even longer in psychology (see Sherif and Cantril 1947). Interest in involvement has heightened in recent years by those studying the consumer decision process. Kassarjian (1978) has accused consumer researchers of anthropomorphism when they infer that buyers are always as involved in the purchasing process as they themselves are...Upon reviewing the involvement literature, the reason for such confusion becomes clear. The term "involvement" has been used by researchers to denote at least five distinct (yet perhaps related) concepts...The purpose of the present paper is two-fold. First, it separates and discusses the various concepts which have been labeled "involvement." The purpose here is not to provide an exhaustive literature review of involvement. Only those papers which best typify each concept are discussed. The purpose is to explain the fundamental nature of each...CONCLUSION...The present paper reviewed five major types of involvement which have been discussed in the literature. They were all identified as conceptually distinct constructs, with separate (yet perhaps related) domains. Each concept has its own unique potential for future research..." --[[Bruger:Glenn|Glenn]] ([[Brugerdiskussion:Glenn|diskussion]]) 25. okt 2020,
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