Personlig branding: Forskelle mellem versioner

Personlig branding tager sit udspring i Topden amerikanske managementguru og -skribent Tom Peters artikel "The Brand Called You" i Fast Magazine, august 1997. Tom Peters sluttede artiklen med: "It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else."